TikTok Link in Bio Requirements

If you’re a travel agency, small business owner, food blogger, or fashion designer, you can use TikTok to promote your venture. What’s more, it’s incredibly simple to do so. TikTok is a powerful marketing platform, where you can make your businesses bloom, show what you have to offer, and expand.

But to make the most of the platform, you need an eye-catching bio. In this article, we’ll show you how to link bio requirements on TikTok.

Why Adding a TikTok Link in Your Bio Is Important

As a business owner, TikTok is the best way to share and promote your brand, sell your products, and get recognition. Marketing is very important when owning a business, or wanting to start one from scratch. That’s why promoting your products on social media, such as TikTok is crucial for success. Adding a link in your TikTok bio will help you direct your followers to an external website, where potential customers will learn more about the products or services you offer. Besides websites, the link in your bio can also take you to a YouTube channel, personal blog, Twitter account, etc.

From 2020, when the option for a clickable link in TikTok appeared, marketing and advertising features improved markedly. Here are three reasons why you should add a link:

Help the Website Traffic

For business accounts, it’s important to have a clickable link in the bio. By clicking on the link that leads to your website, people will get a chance to find out more about your brand of products.

Attract Your Followers

Your followers on TikTok will be intrigued to know more about you, so adding a link to your YouTube channel, for example, will increase their engagement with your products. They will get to know you better and be even more attracted to what you’re selling.

Making a Sale

By following these steps, you intend to transform your followers into buyers or customers. For commercial purposes, it crucial to add a clickable link to your TikTok bio.

TikTok Link in Bio Requirements

If you don’t have a business account, which is the only way you can add a clickable link in your bio, there is a workaround. For social accounts, the best way to utilize the link in your TikTok bio is to connect your account with a different platform, such as Instagram. Links to bios on Instragram are clickable, and this way you can make the best out of a tricky situation.

If you’re wondering why you can’t add a clickable link in your bio, here are the answers.

Business Account Is a Must

As mentioned, the only way to add a clickable link in your bio is to have a business account. What you can do is switch from a personal to a business account, which we’ll cover in detail below.

Requirement of a 1,000 Followers

Even if you have a business account, you must have more than 1,000 followers to use the new clickable link feature on TikTok.

TikTok Features Not Available in Your Country

One of the reasons why your link won’t work depends on where you’re from. It means your business registration process has not yet finished, or your country doesn’t allow some of the features for accessing the website link in your bio.

Computer Browser

You also need to make sure to add a clickable link from your phone, i.e., TikTok mobile app. Otherwise, it won’t work. Adding a link from your browser is not a valid option.

How to Switch from Personal to Business Account

Switching to a business account on TikTok is free. Here’s how it’s done:

1. Go to “Profile” located in the bottom right of the screen.
   
2. Find the three-lines icon in the top corner and tap it.
   
3. This will open the privacy and settings page. Find the option “Manage account.”
   
4. Under “Account control,” you’ll see the option “Switch to business account.” Tap it.
   
5. After you choose that option, the next page will show you what a business account offers. When you click on “Next,” you can select what suits you the best.
   
6. Click the “Next” button again, go to your profile page, and click on the option “Edit profile.” Next, click on “Website” and simply paste the hyperlink to your website.
   

The last step of the process is how you add the link in your TikTok bio, which is now clickable.

Website Options You Can Add in TikTok Bio

There are plenty of options you can add to your TikTok link in your bio, depending on your intentions. If you want people to know the distinctive side of your character, adding a link to your blog is a good way to introduce your brand in detail. A link to a personal website is unavoidable if you want to show your followers how you’re different from the competition. Adding your other social media accounts is also a good idea. On social media, they can verify your products, see the comments from other buyers for example, and simply make sure you’re the right fit for them.

Unfortunately, with TikTok and Instagram, you can only add one link to your bio, which limits the opportunities for business growth. But there is a solution to this problem as well. The best way to turn a single link into multiple links is by creating a landing page. On your landing page, all the links you want people to see will be in one place and easy to access. This is where tools like LinkTree come in handy. On your LinkTree potential customers can see links to your website, your social media, your YouTube channel, or any other useful platform which promotes your brand.

How to Improve Your TikTok Bio

Apart from the importance of including links optimizing your bio is also an important factor in gathering more followers. Even if you don’t have a business account and clickable link, you can reveal more about yourself by upgrading your bio information and prioritizing important details.

Describing the Brand

People can see a lot of information about you by looking at your TikTok profile, but you shouldn’t focus only on what you post. Sometimes you can post videos irrelevant to the brand you want to represent. For this reason, you need to tell your followers what you do and what you want to achieve. The language should always be concise and engaging.

Using Emojis

Emojis are an important part of your TikTok bio. They take up little space but are extremely useful. If you want people to click somewhere in your bio, simply add arrows, or fingers pointing up or down. Another good idea to highlight the products you sell is to use emojis.

Call to Action

Calls to action or CTAs are a basic element of a TikTok bio. With a CTA, you can simply ask people to follow you or invite them to take action after seeing your brand or products.

Character Limitation

The TikTok app has a much lower character limit than Instagram, allowing only 80 in your bio. Getting across what you want to convey with so few words can be challenging, and that’s where concise language and emojis are invaluable. Highlighting the best features of your brand is the most important thing.

Promote Yourself With TikTok

TikTok is becoming one of the most influential social media apps on the planet. Whether you’re a businessman looking to promote your products and brands, or just a food blogger tidying up your profile, an effective bio will help you a lot. With billions of users, there’s so much you can do for your brand on this app.

Do you use TikTok for business purposes? How hard is it to attract followers and customers with your bio? Let us know in the comment section below.